BAG-IN-BOX WINE

| concept | design | logo | handlettering | 

Define: Meet Diego, born in southern Spain, and striving to cultivate 100% organic grapes to produce a delicious wine which reflects the passion and determination of its grower.

Design: We chose to convey Diego’s passion by using his portrait in the brand identity. The footprints and the rough, hand-drawn, carved typography reinforce the idea of the hard, earthy work in preparing the soil for the growing of the grapes, while the vine which trails along the box is a reminder of the natural growing process. The design is printed on craft material, resonating with the organic, natural origin of the wine.

Results: This bag-in-box is already very successful in Finland.