| concept | design | illustration | 

Define: Design packaging for a traditional product for a down-to-earth coffee brand, but make the packaging distinct from designs normally seen in this sector.

Design: The use of a classic coffee cue – here, the coffee plant illustration – expresses the honesty of the product, while the white background makes the packaging fresh and modern. The split colour on each label creates a strong link between each variety. The hand lettering is characterful and speaks to the history of the product, while communicating the different names with clarity.

Results: A nice range that really stands out in the organic shops in the Netherlands. The bags are printed on bio-based packaging made from more than 85% cellulose and sugar cane residue.