BAG-IN-BOX WINE

| concept | design | logo | handlettering | 

Define: Meet Diego, born in southern Spain, and striving to cultivate 100% organic grapes to produce a delicious wine which reflects the passion and determination of its grower.

Design: We chose to convey Diego’s passion by using his portrait in the brand identity. The footprints and the rough, hand-drawn, carved typography reinforce the idea of the hard, earthy work in preparing the soil for the growing of the grapes, while the vine which trails along the box is a reminder of the natural growing process. The design is printed on craft material, resonating with the organic, natural origin of the wine.

Results: This bag-in-box is already very successful in Denmark.

| concept | design | lettering | 

Define: Create a brand identity and packaging expressing the proudness of a locally produced soap with Caribbean origin ingredients.

Design: The brand name expresses strongly the honesty and efforts put into the production of the natural soap with ingredients all originated from the Caribbean regions.

The logo in capital bold letters with subtle curves has a great impact. The graphic leaf perfectly integrated brings the naturalness of the product without distracting it.

Available in 3 varieties, the design uses strong graphic and vibrant colours. On the packaging itself, we can read the story of each variety links to the story of the living style of the Caribbean and its wash rituals.

naming | design

Define:
Good concept starts with a good name: to suit the french spirit and sunny Mediterranee, a french name seemed predicted.

“Et Moi” (which can translated by Me Me Me) is simple, short and can be understood and pronounced by anyone.

Design:
As the name says it all, it was important to put all the emphasis on it.

Bold and black embossed letters on a textured paper offers the maximum contrast.

An elegant and lyric pink icon repeating the name “Et Moi” is balancing the design and adding a French Touch to it.

Results:
Et Moi is to be enjoyed in Horeca in Netherlands.

| concept | design | illustration | 

Define: Design packaging for a traditional product for a down-to-earth coffee brand, but make the packaging distinct from designs normally seen in this sector.

Design: The use of a classic coffee cue – here, the coffee plant illustration – expresses the honesty of the product, while the white background makes the packaging fresh and modern. The split colour on each label creates a strong link between each variety. The hand lettering is characterful and speaks to the history of the product, while communicating the different names with clarity.

Results: A nice range that really stands out in the organic shops in the Netherlands. The bags are printed on bio-based packaging made from more than 85% cellulose and sugar cane residue.

| concept | design | logo | illustration |

Define: Create a catchy design for delicious organic nutty snacks to enjoy on the go.

Design: Because of the broad product range, it was important to differentiate clearly between each variety. The black and white illustration is bold and works well with the coloured background. A little squirrel, who can be spotted in different places on the nut packaging, adds a fun touch.

Results: Bio Délis is a range of organic products at concept stage. The designs are available and can be adapted to your brand or product.

| concept | design | illustration | 

Brief: Create a sensational brand for Frisson, a flowery, light, sparkling white wine aimed at young, international consumers.

Design: The mermaid figure takes us to an imaginative world, full of new delicate sensations, playing both an emotional and iconic role. The galaxy in her hair suggests the sensation of the gentle bubbles. The Frisson logo is drawn to echo the fishtail shape of the mermaid, adding elegance and subtlety.

Results: Frisson is a concept. The design is available and can be adapted to your brand or product.

SKIN THERAPIST

 | concept | design | logo

Define: Find the right positioning for Mooiere Huid, a skin therapist in Amsterdam. More than just a beauty salon, the business offers long-lasting solutions for problem skin using the most innovative technology.

Design: A close collaboration with the owner of Mooiere Huid starting with writing the brand platform to get to the heart of the brand. We also worked with a bilingual copywriter to reach perfection.

Results: The process grasped the purpose of the brand and efficiently enhanced the look and feel of the company's print and digital communication, creating a strong, unified identity.

| concept | design | lettering | 

Define: L'Ode is an innovative fruit juice combining the sweetness of dates with a hint of a second natural ingredient.

Design: Dates are seen as gems, so the design has a jewel-like quality. The design had to be very graphic with a limited number of colours because of the screen-printing technique. The design’s vibrant colours contrasted beautifully with the rich terracotta colour of the drink, creating the feeling of a taste explosion. 

Results: L'Ode is available in organic boutiques and gourmet restaurants in three flavours and is certified organic. 

www.lode-france.com

| concept | design | lettering |

Brief: To express the sophistication of the esteemed Grande Réserve Jacquet Champagne Brut.

Design: A concept exploring the power of typography embellishment. The refinement of the family name Jacquet reflects the harmonious blend and lively fruity finish of this high-quality champagne.

Results: Jacquet is a concept. The design is available and can be adapted to your brand or product.

concept | design | logo

Define:
There is an increase demand of low alcohol drinks. A bubbly sangria with only 5% alcohol will always be welcome for every celebrations.

Design:
An elegant and minimalist design spiced up with some playful details and a touch of vibrant colour.

The black embossed dancing letters of the Jazzy logo are the hero of the white label.

The gradient of the bright colour is expressing the taste appeal of this bubbly sangria.

Results:
Jazzy frizzante sangria white and rosé are available in supermarket in Denmark.

So please with the result of Mixerie, a brand I created from scratch.

I made those bold fruit illustration, inspired by African print wax fabric, to celebrate taste and colours.

Most importantly, those Ready to Drink are a perfect interpretation of 3 classic rum based cocktails from the french Caribbean cuisine.

Rums from the French Caribbean islands are not really well known from the rest of the world. Same goes for those delicious rum cocktails.

Time to discover:

• The “Planteur” one of the most fruity rum cocktail with a pinch of cinnamon

• The “Ti punch” (Little punch) a sugar cane sweet and lime sour sparkling cocktail

• The “Lait de Trigress” (Tigress’ milk) a sweet and smooth taste with a coffee and rum kick

BERGAMOT JUICE

| concept | design | logo | lettering |

Define: Create graphic language to express the unique taste and the Italian origin of this bergamot juice. The aromatic bergamot fruit is best known for flavouring Earl Grey tea, but is actually a citrus fruit that grows in Calabria in the south of Italy. Mixed with apple juice from the Dolomites, it brings a unique citrus taste with a bitter tang so beloved by Italians.

Design: The beautiful shape of the bergamot needed to feature in the identity. The name Bella Berga gives the product a lovely Italian feel. The client wanted the label to reflect the natural simplicity of the product, so we designed an uncomplicated but distinctive icon with the BB enlacing the bergamot fruit.

www.bellaberga.com

| logo | design |

Define: Dreher has sustained 

its innovative, fresh and joyful character since 1773, reflecting the personality of its creators. To fully express those values, Dreher needed to relaunch its brand with a fresh new look.

Design:  The ownable, colourful shape combined well with the existing white banner on the previous label to ensure recognition. The new logo adds a friendlier, more modern touch.

Results: A truly daring and revolutionary design for a mainstream beer.

www.dreher.it

Created at DBOD / NETHERLANDS

| naming | concept | design | illustration | 

Define: LFE wine group was looking for concepts to sell its Italian wine production on the Dutch market.

Design: The label, with its embellished image of Italy’s distinctive boot-shaped map, makes the product’s origin instantly recognisable, while suggesting an appreciation of the Italian landscape. Each region is indicated on the map – a fun way to learn where each wine comes from. The name Via Italia refers to a way of travelling “via” different regions of Italy.

Results: Today, you can find the Via Italia wine collection in Mitra drink merchants across the Netherlands.

WINE COLLECTION FOR RESTAURANT CHAIN

| concept | design |

Define: Vapiano was looking to create their own wine collection to reflect the quality of their food and restaurant.

Design: Making the most of the breadth of this wine range, we managed to create a label for each wine variety from a different letter in ‘Vapiano’. When placed side by side in the restaurant, the name Vapiano is formed – a brilliant way to bring the brand to life.

Results: Today, you can find the full product range in Vapiano restaurants in the Netherlands.

ESTATE AGENT

| concept | design | logo | 

Define: Redesign the corporate identity of A&P, a well-established estate agent in Amsterdam.

Design: Classic letters redrawn with details to bind the ampersand with the initials of the business partner. A clean and elegant logo emphasising the idea of collaboration.

| concept | design | lettering | illustration | 

Define: Creating the design for a range of fair trade, organic fruity syrups.

Design: A repeated design connects the product range, while the colours, letters and illustrations drawn with the syrup express the individual qualities of each flavour.
The embellished frame has a unifying effect and draws attention to the design.

Results: Must Be Bio is a range of organic products at a concept stage. The designs are available and can be adapted to your brand or product.

| concept | design | logo | illustration | 

Define: Create a design for an organic fruit juice range

Design: With the use of illustration, the design moves away from traditional fruit juice packaging. The bold colours help communicate the full taste of the mixed fruit juice and ensure the product stands out on the shelf.

Results: Must Be Bio is a range of organic products at concept stage. The designs are available and can be adapted to your brand or product.

COCONUT SLICES

| concept | design | logo | lettering | 

Define: "Kokosbrood", chewy slices of reconstituted coconut, is a classic Dutch product to eat on bread. The product needs a simple, clear design with a "feel-good' look.

Design: As the partly-transparent packaging revealed the product, we made a feature of this and depicted the product on a slice of bread. The hand lettering adds a cheerful, positive vibe, while the lightly textured green background expresses the fresh, natural quality of the product. 

Results: A fresh and happy design for a basic product already available in Jumbo supermarkets in the Netherlands.

created with NUAMSTERDAM