VIA ITALIA | WINE COLLECTION

| naming | concept | design | illustration | 

Define: LFE wine group was looking for concepts to sell its Italian wine production on the Dutch market.

Design: The label, with its embellished image of Italy’s distinctive boot-shaped map, makes the product’s origin instantly recognisable, while suggesting an appreciation of the Italian landscape. Each region is indicated on the map – a fun way to learn where each wine comes from. The name Via Italia refers to a way of travelling “via” different regions of Italy.

Results: Today, you can find the Via Italia wine collection in Mitra drink merchants across the Netherlands.