| concept | design | lettering | 

Define: Create a brand identity and packaging expressing the proudness of a locally produced soap with Caribbean origin ingredients.

Design: The brand name expresses strongly the honesty and efforts put into the production of the natural soap with ingredients all originated from the Caribbean regions.

The logo in capital bold letters with subtle curves has a great impact. The graphic leaf perfectly integrated brings the naturalness of the product without distracting it.

Available in 3 varieties, the design uses strong graphic and vibrant colours. On the packaging itself, we can read the story of each variety links to the story of the living style of the Caribbean and its wash rituals.