COCONUT SLICES

| concept | design | logo | lettering | 

Define: "Kokosbrood", chewy slices of reconstituted coconut, is a classic Dutch product to eat on bread. The product needs a simple, clear design with a "feel-good' look.

Design: As the partly-transparent packaging revealed the product, we made a feature of this and depicted the product on a slice of bread. The hand lettering adds a cheerful, positive vibe, while the lightly textured green background expresses the fresh, natural quality of the product. 

Results: A fresh and happy design for a basic product already available in Jumbo supermarkets in the Netherlands.

created with NUAMSTERDAM