| logo | design |

Define: Dreher has sustained 

its innovative, fresh and joyful character since 1773, reflecting the personality of its creators. To fully express those values, Dreher needed to relaunch its brand with a fresh new look.

Design:  The ownable, colourful shape combined well with the existing white banner on the previous label to ensure recognition. The new logo adds a friendlier, more modern touch.

Results: A truly daring and revolutionary design for a mainstream beer.

www.dreher.it

Created at DBOD / NETHERLANDS