BERGAMOT JUICE

| concept | design | logo | lettering |

Define: Create graphic language to express the unique taste and the Italian origin of this bergamot juice. The aromatic bergamot fruit is best known for flavouring Earl Grey tea, but is actually a citrus fruit that grows in Calabria in the south of Italy. Mixed with apple juice from the Dolomites, it brings a unique citrus taste with a bitter tang so beloved by Italians.

Design: The beautiful shape of the bergamot needed to feature in the identity. The name Bella Berga gives the product a lovely Italian feel. The client wanted the label to reflect the natural simplicity of the product, so we designed an uncomplicated but distinctive icon with the BB enlacing the bergamot fruit.

www.bellaberga.com