A good name is essential for brands to build a story, connect emotionally and give the right tone of voice.

A great name can also carry a concept and give a clear direction to the design and create a total synergy.

Australian Addict

A premium chocolate and ice cream brand with attitude. To introduce their Magnum look alike ice cream, the name needed to have a big impact.

Also, I wanted to use the letter A as it is the logo of Australian and was very recognizable. Addict had the right attitude and talked also about the taste in a naughty way. When something is so good you get addicted.

Susurro

Salentein, vineyards in Argentina, wanted to introduce a simple range of wine for the everyday. Salentein became "the flying wine maker" traveling the world to search for the nicest wines. Susurro meaning whisper, there was the idea of a gentle blow that would bring those wines to your table.