ORGANIC FRUIT IN TETRA PACK
| concept | design | logo | illustration |
Define: Nana Bio, a farmer and fruit importer working with producers around the world, launched a range of fruit purées sold in Tetra Pak. The brand is rooted in ethical farming practices that support growers globally, with an identity that is optimistic and full of joy.
Design: The logo depicts a voluptuous, colourful woman — a symbol of abundance and nourishment — whose body is composed of fruit. She appears to juggle photographic fruits, bringing a playful and lively spirit to the packaging. The white pack creates a clean canvas that allows the vibrant fruit colours to stand out. With a wide product range, a key challenge was to define a distinctive and balanced colour palette for each flavour.
Results: Bella Nana is part of a larger organisation committed to ethical practices in the farming industry. The packaging reflects the brand’s joyful identity while highlighting the natural richness of the fruit.