BRAND IDENTITY FOR MISSION: LOVE

Concept | Lettering | Logo | Packaging

Define: Afke is a unique practitioner guiding individuals and couples on a deep journey of self-discovery, helping them reconnect with love, balance, and personal wellbeing. The project involved creating a brand identity that reflects her powerful yet gentle approach, as well as packaging for ceremonial cacao used in her cacao rituals.

Design: Designing for such a distinctive personality required an intuitive and exploratory process. The bold yet soft lettering quickly felt right, capturing both strength and warmth. After many attempts to create the right symbol, one form finally emerged. Afke immediately connected with it. The symbol naturally extended to the cacao ritual packaging, where the design was adapted to feel more sensory and delicious while remaining aligned with the brand identity.