| concept | design | logo | illustration | 

Define: Veggiebel is an independent brand bringing tasty vegan and gluten-free savoury bread spreads and sauces onto the organic and "free from" market. Veggiebel is an honest, down-to-earth, and optimistic brand aimed at food-lovers who believe in pure and simple ingredients.

Design: The combination of the vibrant sunny logo, together with the hand-drawn letters, brings out the optimistic and warm feel of the brand. The texture of the circles evokes the texture of the product and the taste sensation in the mouth. To show that it was an independent brand, we decided to mention Pascal, the founder and creator of all the varieties of vegetable spreads and sauces.