NEW PRODUCT

| concept | design | logo | illustration | 

Define: Délisucré is a “Made in France” innovative natural sweetener with a low glycemic index compared to similar products on the market.

Design: For the two products, we needed to capture the naturalness, the health benefits and the neutral, but great sweet taste of the product. We also wanted to communicate the versatility of the product, which is suitable for hot drinks as well as home cooking.

Results: A vibrant and lively design with its handwritten logo and little pictos that describe the different usages. With a great stand-out on the shelf, Délisucré has sold well in many small outlets in France, as well as large supermarkets such as Carrefour.